About Me

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I have a background in sales and product management. I enjoy finding products that make it to the retail shelves and sell. I am wired half creative and analytical. I tend to see both sides of the issue. I know how to approach things rationally and I can switch gears to think “outside the box”. I enjoy traveling. I have had the opportunity to travel to many places in the world: Europe, South America, Asia, and Africa. I try to take on a global perspective when looking at the dynamics that are effecting an industry becasue we are in global economy.

Wednesday, November 10, 2010

Can over-expansion lead to cannibalization of same store sales.

I found an interesting article about FDO aggressive campaign of launching 300+ store a year.

http://www.reuters.com/article/idUSTRE68S1ZY20100929

My concern is where the stores will be in some larger metro area I see Family Dollar stores practically on top of each other.  Can two stroe less than a half mile away from each other really have enough customers to keep the sales dollar per square foot per store above the corporate goal of  $1.51?

1 comment:

  1. In order to answer that question, I think that you would have to examine the community around the stores. I think it is possible if there is enough of a need for that type of store to be close to its customers. In many places people need to be able to walk to the store. In that case, location is everything.

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