About Me

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I have a background in sales and product management. I enjoy finding products that make it to the retail shelves and sell. I am wired half creative and analytical. I tend to see both sides of the issue. I know how to approach things rationally and I can switch gears to think “outside the box”. I enjoy traveling. I have had the opportunity to travel to many places in the world: Europe, South America, Asia, and Africa. I try to take on a global perspective when looking at the dynamics that are effecting an industry becasue we are in global economy.

Saturday, October 2, 2010

Mirco-SWOT Analysis

Strengths

Family Dollar has continually increase sales and mange debt.

They have huge market share and visibility.

There sales have increased during the recession.

FDO is starting to become more profitable on per share basis


Weakness

The company performs better in a weaker economic environment.

The company has product shelves filled with substitute goods.

Opportunity

Grow more by adding more stores into new territories.

Slow economic recovery is foreseen.


Threats

Competition – Dollar General is aggressive and larger. They just expanded product line to carry beer.

The substitute good effect diminishes when income rises or economic uncertainty decreases then consumers will return to preferred brands.

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