“Family Dollar’s mission is to be a compelling place to work for our Associates, a compelling place to shop for our customers and a compelling place to invest for our shareholders. In pursuing this mission, the Company is committed to conduct its business in accordance with the highest standards of ethical behavior and sound principles of corporate governance.”
Taking a closer look at Family Dollars’ mission statement reveals their current focus as a corporation. First, they want their employees know that they care and want them to be challenged. Second want customers to know they should expect positive shopping experience. Third they reinforce to shareholders that they provide a good environment for them to put their money.
I am compelled to interpret this mission state as somewhat overly concise and lacking of a variety of power verbiage by over using compelling. They could have used a challenging workplace for employees or rewarding place to invest for our shareholdings. For their customers they could give them an exciting place to shop. They are doing good financially and leading their retail segment in growth and sales; I feel they could have a stronger mission statement. Any one else have thoughts to share?
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